Certified Anti-Counterfeiting Practitioner (CACP)

" Well experienced trainers "

" Globally Recognized "

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Course Description

Practical investigative approach to anti-counterfeiting operation and enforcement structure. The course will delve into proven investigative methodologies employed to obtain the optimum results that will be detrimental to a successful enforcement action and subsequent prosecution. The course will also cover topics on setting up an effective enforcement structure, challenges to be anticipated, and step by step preparation from the initial complaint to exhibit handling.

The course is designed for participants with or without prior experience in the field of anti-counterfeiting. It will be the best exposure for first timers who wish to engage in the field of anti-counterfeiting and open up new ideas for those already practicing but are facing various challenges. Designed from direct experience and feedback from the top protection professionals from around the world, CACP employs an evidence based approach for its certificate that provides core concepts and competencies needed to become a brand protection professional who is better prepared to face the legal, business, strategic and security challenges of your industry. Understanding options and key steps in conducting counterfeit investigations. Develop stronger relationships and cooperation with authorities. Maintain documentation and records for litigation purposes. Identify when a criminal case against counterfeiters or pirates is necessary and build a case for prosecution.

  1. Investigations – Copyright, imitation or trademark investigations are carried out to identify entities using a part or the entire trademark, content or design without the consent of the owner.  To establish the extent of the violation, source of the product,  and supply chain in order to  remove the products from the market and collect sufficient evidence with compliance  to the law for legal action be it civil or criminal.
  2. Identification – Identifying the size, complexity and seriousness of the problem while classifying in categories, ie. International, local, manufacturing, distribution etc. Preliminary research is crucial in gaining valuable information from the client/complainant.
  3. Approach – Most brand owners will know of the threat to their business of counterfeiting and piracy. The challenge comes in quantifying that threat in order to act against it, both proportionately and effectively. If you don’t know the extent to which your brands and products are being targeted, or where those knock-offs are being produced, transported or sold, how can you target action, measure its effectiveness and justify the budget? With what can seem like such a mammoth task ahead of them, there is no time to put off for tomorrow what they could or should be doing today.
  4. Complex Target Investigations – The type of product will determine the investigative approach, related law enforcement agencies required, operational preparation and the complexity to be anticipated. Once the product is identified, equip with product knowledge. Don’t overload with unnecessary or irrelevant information. Focus on key features to distinguish between authentic and counterfeit.
  5. Forensics – Use of forensics in anti-counterfeiting investigation can be a very important tool just as in any other investigation. Forensics may be a great tool for anti-counterfeiting investigation but not necessarily for prosecution. Law enforcement agencies prefer a straight forward trade mark violation than contents. Some products invest in numeric coding technology , digital and physical forensic authentication tools. This is done during the manufacturing process where unique code taggants become the molecular DNA of the product.
  6. Internet Investigations – Real-time anomaly detection helps e-commerce companies scale up and alert brands and negative social media shares. E-commerce data can be extracted based on a set of criteria provided by the client data can be extracted on a daily basis by crawling the target sites accordingly.
  7. Informants – The difference between law enforcement agencies and private practice is that LEAs have their own regulation and in some jurisdiction a federal level regulation and specific laws in place in a recruitment and handling of informants. We are going to specifically talk about informants that relate to anti-counterfeiting investigations. A key aspect in Anti-Counterfeiting investigation is the use of informants. What is an informant and what motivates them to be one?
  8. GRIPS – Process of identifying the source of complaint – consumer / brand owner/ diplomatic. Verifying authenticity of complaint and identifying a relevant law enforcement agency. Identifying the locaton ie. factory, warehouse, retail outlet, online and preparation of a general search list.

 

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